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Sarah Jezek
Marketing Consulting Services
What I Do
Fractional CMO & Marketing Leadership
For companies that need senior marketing direction without a full-time hire, I step in as a Fractional CMO — providing the strategic clarity, operational rigor, and leadership your team needs to execute with confidence. This is not advisory from the sidelines. I embed into your organization, align your people and programs, and build the systems that connect marketing activity to business outcomes.
1
GTM Roadmaps
Strategic prioritization and sequencing that gives your team a clear path forward.
2
Team & Channel Alignment
Coordinate people, tools, and channels around shared objectives and KPIs.
3
Performance Models
Reporting frameworks and attribution models that connect spend to results.
4
Campaign Architecture
Program design and execution infrastructure built for scale and repeatability.
Whether you're preparing for a funding round, entering a new market, or restructuring your go-to-market, you get a marketing leader who has done it before and knows how to do it again.
What I Do
AI Marketing & GTM for B2B and Emerging Tech
I design AI-first go-to-market systems that connect data, positioning, and demand directly to revenue. This isn't about bolting AI onto legacy playbooks — it's about rethinking the marketing engine from the ground up so every workflow, insight, and campaign is informed by intelligence and built for speed.
This work sits at the intersection of strategy and execution. I build the programs that produce pipeline and performance — not decks that collect dust.
AI-Embedded Workflows
Integrate AI into every stage of your marketing operations for faster, smarter execution.
ICP & Category Positioning
Define your ideal customer profile and own your category with precision messaging.
Data-to-Pipeline Architecture
Build the connective tissue between data signals and qualified pipeline generation.
Full-Funnel Demand Systems
Design integrated demand programs that nurture prospects from awareness to close.
Marketing–Sales Alignment
Coordinate teams around shared metrics, shared language, and shared accountability.
Ideal for: B2B, tech, and scaling companies ready to turn marketing into a revenue function.
What I Do
Digital Brand & Marketing Strategy for Small Business
I also work with founders and small businesses who need clarity, positioning, and a practical marketing plan — not a 60-page strategy document they'll never use. This is hands-on, practical work designed to create traction without unnecessary complexity. Every recommendation is grounded in what's realistic for your resources, your timeline, and your goals.
Brand Strategy & Messaging
Develop clear, compelling brand narratives that differentiate you in crowded markets.
Offer & Audience Definition
Clarify who you serve, what you sell, and why it matters — in language your market understands.
Channel & Content Planning
Choose the right channels and create content strategies that drive engagement and leads.
Conversion-Focused Funnels
Build websites and funnels that turn visitors into customers with simple, scalable systems.
Services
Engagement Options
Every organization is different and the right engagement model depends on where you are, what you need, and how fast you want to move. I offer both project-based and retained engagements, structured to deliver clarity and momentum from day one.
1
AI GTM Advisory & Program Design
End-to-end design of AI-first go-to-market systems — from ICP definition to demand architecture to pipeline measurement.
2
Fractional CMO Leadership
Senior marketing leadership embedded in your organization — aligning teams, building systems, and driving accountability.
3
Marketing Architecture & Roadmaps
Strategic planning and program design that gives your team a clear, prioritized path to execution and results.
4
Brand & Positioning Strategy
Category definition, messaging frameworks, and narrative development that differentiate you in competitive markets.
5
Small Business Marketing Consulting
Practical, hands-on consulting for founders who need a clear brand, a real plan, and marketing systems that work.
Project-based and retained engagements available. Let's find the model that fits your organization.
Building systems that drive revenue and systems that drive change.
© Sarah Jezek · Strategy · Systems · Impact | www.sarahjezek.ca | www.thesurvivorcollective.org | www.projectmedusa.org