I am the Co-Founder of The Survivor Collective | Project Medusa a national nonprofit advancing survivor-centred systems change. This work is rooted in the belief that survivors deserve more than awareness — they deserve infrastructure, policy, and community designed around their needs and their leadership.
Research & Analysis
Investigating institutional gaps in responses to sexual violence and trafficking — identifying where systems fail and where reform is most urgent.
Policy Engagement
Legislative dialogue and policy advocacy to close the gaps that leave survivors without support, accountability, or justice.
Community Programs
System navigation support and community-based programs that connect survivors with resources and pathways to stability.
Project Medusa
Our public platform for awareness, funding, and mobilization — building a national movement for systemic change.
I lead strategy, partnerships, and program development, building sustainable funding models and coordinated national initiatives that create lasting impact.
I'm a marketing and GTM leader with 20+ years of experience building revenue-focused programs and brand strategies for organizations of all sizes. My career has been defined by one consistent belief: marketing should be a growth engine, not a cost center.
My work spans AI-driven marketing systems, full-funnel demand architecture, and hands-on consulting for founders and scaling teams. I've led go-to-market efforts for B2B technology companies, built brand strategies for small businesses from the ground up, and co-founded a national nonprofit tackling some of the hardest problems in our society.
Across both consulting and nonprofit leadership, my focus is the same: build structures that align people, strategy, and execution to produce real outcomes. I don't believe in marketing that can't be measured, strategies that can't be executed, or systems that don't serve the people they're built for.
My work spans industries, stages, and missions, but every engagement shares a common thread: organizations ready to build structure, align their teams, and drive measurable outcomes.
B2B & Emerging Tech
Companies building complex products that need clear positioning, demand systems, and GTM infrastructure to scale.
Founders & Small Businesses
Founders who need brand clarity, practical marketing plans, and systems they can actually execute on their own.
Nonprofits & Mission-Driven Teams
Mission-driven organizations that need strategic structure to amplify impact and build sustainable growth.
Media & Event Organizers
Producers, editors, and event teams looking for an expert voice on AI marketing, GTM, and systems change.
Services
Engagement Options
Every organization is different and the right engagement model depends on where you are, what you need, and how fast you want to move. I offer both project-based and retained engagements, structured to deliver clarity and momentum from day one.
1
AI GTM Advisory & Program Design
End-to-end design of AI-first go-to-market systems — from ICP definition to demand architecture to pipeline measurement.
2
Fractional CMO Leadership
Senior marketing leadership embedded in your organization — aligning teams, building systems, and driving accountability.
3
Marketing Architecture & Roadmaps
Strategic planning and program design that gives your team a clear, prioritized path to execution and results.
4
Brand & Positioning Strategy
Category definition, messaging frameworks, and narrative development that differentiate you in competitive markets.
5
Small Business Marketing Consulting
Practical, hands-on consulting for founders who need a clear brand, a real plan, and marketing systems that work.
I speak and write on the topics where strategy meets reality — the operational side of AI adoption, the revenue side of marketing leadership, and the systems-level change required to address societal gaps. My perspective is grounded in execution, not theory, which makes for honest, practical, and actionable conversations.
AI-First Marketing & GTM
How to embed AI into go-to-market systems in ways that produce measurable impact.
Survivor-Centred Systems Change
Policy gaps, institutional failures, and what survivor-led organizations are doing to rebuild broken systems.
Available for panels, podcasts, media interviews, and industry events.